CheckoutWC alternatives, compared honestly

Our bias, stated first

OptiCheckout is our product. An article called "alternatives to a competitor" written by a competitor is usually a sales page wearing a lab coat, and you should assume that until proven otherwise.

So here is the test you can apply: every price below is checked against the vendor's own pricing page, and every section names something the competitor does better than us. If you find a factual error, tell us and we will fix it and say so.

The price comparison

Annual prices as listed by each vendor in August 2026. Compare like for like on the number of sites, because that is where these products differ most.

CheckoutWC

The best known product in this category, and the one most people are comparing against. Four tiers: Basic at $149 a year for one site, Plus at $249 for five, Pro at $349 for ten, and Agency at $1,499 for fifty.

Where it beats us

• Abandoned cart recovery emails. We do not have this. If recovering abandoned carts by email is on your list, CheckoutWC does it and we do not, and no amount of framing changes that.
• Track record. Years in market, a large install base, and a long list of tested third party integrations. For a store where the checkout is the business, that history has real value.
• 30 day money back guarantee against our 14 days.
• A 50 site tier, which we do not offer. Above 25 sites they have a plan and we do not.

Where we would push back

• Features are gated by tier. Order bumps are capped at two on Plus, as are abandoned cart emails; you need Pro for unlimited. On a one site Basic plan you get five templates rather than the full set.
• Cost per site at the small end. $149 for one site against our $99.

Fluid Checkout

The value option, and the only one here with a genuinely capable free version on WordPress.org. PRO is €99 a year for one site, €199 for five and €499 for twenty five.

Where it beats us

• There is a free version, and it is not a crippled trial. For a small store, Fluid Checkout Lite may be all you ever need. We have no free tier.
• Cheapest entry point if the free version covers you.
• 30 day guarantee, again longer than ours.

Where we would push back

• Add-ons are priced separately. Google address autocomplete, the address book and the EU VAT assistant are add-ons; you need the PRO+ Complete bundle at €129, €249 or €599 to get them together. Address autocomplete is included in every OptiCheckout plan, with one caveat we would rather you heard from us: like every WooCommerce plugin that offers it, ours runs on your own Google Places API key, so you need a Google Cloud account with billing enabled. What is included is the feature, not Google's usage bill.
• Less design range. Fluid is strong at making a checkout linear and clean. If you want several distinct visual identities to choose between, that is not its focus.

FunnelKit

Different category, often shortlisted alongside the others. FunnelKit is a sales funnel and marketing automation suite: opt-in pages, one click upsells after purchase, email and SMS automation, and a checkout among them. Basic is $99.50 a year for one site, Plus $179.50 for two, Professional $249.50 for three and Elite $399.50 for thirty, with a 14 day guarantee.

Where it beats us

• Post purchase one click upsells. A genuinely powerful revenue feature we do not offer. Our order bumps happen before payment, not after.
• Built in marketing automation, so one tool covers checkout and email.
• The same entry price as us, for more product. Basic is $99.50 against our $99, and it includes a checkout builder with single and multi step layouts and a field editor. If you want funnels later, you are already holding the tool.

Where we would push back

• It is a much bigger commitment. More surface area, more to learn, more to keep configured. If all you want is a better checkout, this is a lot of product to adopt.
• The tiers climb steeply by site count. Three sites is $249.50 against our $199 for five, so the gap that does not exist at one site opens up quickly if you run more than one store.

OptiCheckout

Ours, so treat this section as a claim rather than a review. $99 a year for one site, $199 for five, $299 for twenty five.

What we think we do well

• Every feature is in every plan. All seven templates, the visual builder, order bumps, frequently bought together, the side cart, funnel analytics and A/B testing. Plans differ only in site count and support speed. There is no tier where order bumps are capped at two.
• A/B testing is included, not a higher tier or a separate product.
• No checkout conversion required. We restyle the classic WooCommerce checkout rather than replacing it, so gateways, shipping, tax and subscription extensions keep working. If you are weighing that decision, see block checkout versus classic.
• Analytics that name the step people leave at, rather than a single abandonment number.

Where we are genuinely weaker

• No abandoned cart recovery emails. We measure abandonment, we do not email about it.
• No post purchase one click upsells.
• No free version, and a 14 day guarantee rather than 30.
• Newer product, smaller install base. Fewer people have hit the edge cases before you. If that matters more to you than price or features, it is a fair reason to choose a competitor.
• Above 25 sites we have no plan.

The free options worth trying first

• Fluid Checkout Lite on WordPress.org. The strongest free option in this category.
• The WooCommerce block checkout itself. If your extensions support it, blocks gives you a more modern layout, express payment buttons and field controls for free. Check compatibility first.
• A snippet plus theme CSS. If you want two fields gone and slightly better spacing, that is an afternoon, not a subscription. Our guide to removing checkout fields gives you the code.

When you need none of these

Worth saying plainly, because it is true more often than any vendor admits.

• You get very few orders. A checkout plugin multiplies existing traffic. At ten orders a month, a 10% lift is one order. Spend the money on traffic.
• Your problem is upstream. If people are not reaching checkout at all, the checkout is not the leak. Find out which step is actually losing you money first: your traffic is fine, here is where the money leaks.
• Your abandonment is about cost, not design. Unexpected extra costs are the top reason people abandon by a wide margin, at 40% against 17% for a long or complicated checkout in Baymard's data. If your shipping is a surprise at step three, no template fixes that. Show it earlier or absorb it, and work out which you can afford in should you offer free shipping, the maths not the opinion.
• You only need one small change. One field removed or one colour changed is a snippet.

How to pick in five minutes