A/B testing

Don't redesign on a hunch. Let your shoppers vote.

Run two checkouts against each other, split the traffic, and get a winner you can act on.

Conversion rate, A to B 2.9% 3.6% +24.1%

See plans & pricing How you set one up

In every plan, with a 14-day money-back guarantee.

ContactShipPay Variant A: a three-step WooCommerce checkout with a progress rail.

Variant A, three steps

Winner
One page Variant B: a single-page WooCommerce checkout.

Variant B, one page

A converts2.9%
B converts3.6%
Uplift+24.1%
2 Whole checkouts, not widgets Complete templates, not one button colour at a time.
3 The right number decides it Conversion rate or order count. Revenue is shown, but never decides.
1 One click to promote the winner The winning checkout becomes your live one.
Setting one up

Four steps to a running test.

The OptiCheckout A/B testing wizard on step one: naming the test, writing the hypothesis, and choosing conversion rate as the success metric.
  1. Test detailsName it, write your hunch in plain English, and pick what decides the winner.
  2. VariantsChoose the two checkouts going head to head.
  3. Audience and trafficWho is in the test, and how the traffic splits between them.
  4. Review and saveCheck it over, then let it run.

Settle it with your own shoppers.

A/B testing is in every plan, backed by a 14-day money-back guarantee.

See plans & pricing How many orders you need

Then keep going.

Checkout analytics Before you test anything, find out which step is actually costing you the most. See the numbers Order bump One tickable add-on above the Pay button, offered while the card is already out. Try it live Frequently bought together A recommendation strip in the side cart and on the thank-you page, filled from your own orders. See it work